ROI CALCULATOR — INDIA 2026

Google Ads ROI Calculator

Plug in spend, CPC, conversion rate and margin to see ROAS, ROI, gross profit and break-even — instantly.

By Senior Google Ads Specialist · 10+ years · Google Ads CertifiedLast reviewed
Quick Answer

How do you calculate Google Ads ROI?

Google Ads ROI = (Revenue − Ad Spend − Management Fees) ÷ Total Cost × 100. ROAS is the gross version (Revenue ÷ Ad Spend); ROI is the truthful version that nets out cost of goods, management fees and refunds. A healthy ROI in India sits at 150-400% depending on industry margin. Use the calculator below to see your numbers against your gross margin and break-even ROAS.

Interactive ROI calculator

Revenue
₹2,00,000
ROAS
2.00X
ROI
-20%
Gross profit
₹80,000
Net profit
₹-20,000
Break-even ROAS
2.50X

Estimates. Assumes a flat funnel and ignores management fees, GST, refunds and offline conversion drop-off. Use it as a planning sanity check, not a forecast.

The four formulas every Indian advertiser must know

ROAS

Revenue ÷ Ad Spend. Dashboard metric. Ignores margin.

True ROI

(Revenue − Total Cost) ÷ Total Cost × 100. Includes COGS, fees and tax.

Lead value

AOV × Close-rate × Repeat factor. Sets the ceiling on CPL.

Break-even ROAS

1 ÷ Gross margin. Below this you lose money on every click.

Plan your full Google Ads investment

Cross-reference the pillar on Google Ads pricing in India and see Google Ads management pricing for flat retainer plans.

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FAQ

Frequently Asked Questions

A healthy Google Ads ROI for Indian businesses sits at 3-5X net (revenue minus ad spend ÷ ad spend). E-commerce often targets 4-6X ROAS gross. B2B lead-gen judges ROI on LTV-to-CAC, where 3:1 is the floor and 5:1+ is excellent.

ROAS = revenue ÷ ad spend. ROI = (revenue − total cost) ÷ total cost. ROAS ignores margins, fulfilment, taxes and management fees. ROI is the truthful number; ROAS is the dashboard number.

Lead value = (average order value × close rate × repeat-purchase multiplier). For a service business with ₹50K AOV, 20% close rate and 1.3× repeat factor, every qualified lead is worth ₹13,000.

Break-even ROAS = 1 ÷ gross margin. A 40% margin business breaks even at 2.5X ROAS. Anything above is profit; below is a loss before you even account for management fees and taxes.

Budget = (revenue target ÷ target ROAS). To hit ₹10L revenue at 4X ROAS you need ₹2.5L ad spend - plus a 10-15% buffer for testing.

Methodology & Sources

How these numbers are sourced, reviewed and kept current

  • First-party data. Benchmarks are aggregated from live Google Ads accounts I personally manage across e-commerce, B2B SaaS, finance, healthcare, real estate and local services - covering ad spend ranges from ₹40K to ₹25L per month.
  • Cross-checked with industry data. Numbers are validated against Google Keyword Planner forecasts, the Google Ads auction insights report, WordStream / Search Engine Land industry benchmarks, and Indian-market surveys where applicable.
  • Reviewed quarterly. Every page in this pricing cluster is reviewed every quarter and after any major Google Ads platform change (bidding strategy update, Performance Max expansion, asset-group changes). Last reviewed 25 June 2026.
  • Authored by a practitioner. Written and maintained by - Senior Google Ads Specialist · 10+ years · Google Ads Certified. Every figure on this page comes from accounts I have personally optimised, not scraped from third-party tools.
  • Transparent assumptions. All ranges assume INR pricing, India targeting, GST-exclusive figures, and a Quality Score of 6+. Variations outside these assumptions are called out inline where they apply.
PRICING CLUSTER

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A connected cluster of guides covering every angle of Google Ads cost and management pricing in India.