ROI CALCULATOR — INDIA 2026

Google Ads ROI Calculator

Plug in spend, CPC, conversion rate and margin to see ROAS, ROI, gross profit and break-even — instantly.

By Senior Google Ads Specialist · 10+ years · Google Ads CertifiedLast reviewed
Quick Answer

How do you calculate Google Ads ROI?

Google Ads ROI = (Gross profit − Ad spend − Management fee − Other costs) ÷ Total cost × 100. ROAS is the gross view (Revenue ÷ Ad spend); ROI accounts for margin and fees. Enter your own numbers below to see ROAS, contribution after ad spend, ROI on total cost and break-even ROAS. Results are estimates.

Interactive ROI calculator

Revenue
₹2,00,000
ROAS
2.00X
Gross profit
₹80,000
Contribution after ad spend
₹-20,000
Net profit (after all costs)
₹-29,999
ROI on total cost
-27%
Break-even ROAS
2.50X

Formula: ROI = (Gross profit − Ad spend − Management fee − Other costs) ÷ (Ad spend + Management fee + Other costs) × 100. Estimates only — assumes a flat funnel and does not model refunds, GST or offline drop-off. Use it as a planning sanity check, not a forecast.

The four formulas every Indian advertiser must know

ROAS

Revenue ÷ Ad Spend. Dashboard metric. Ignores margin.

True ROI

(Revenue − Total Cost) ÷ Total Cost × 100. Includes COGS, fees and tax.

Lead value

AOV × Close-rate × Repeat factor. Sets the ceiling on CPL.

Break-even ROAS

1 ÷ Gross margin. Below this you lose money on every click.

Plan your full Google Ads investment

Cross-reference the pillar on Google Ads pricing in India and see Google Ads management pricing for flat retainer plans.

Get a free Google Ads audit
FAQ

Frequently Asked Questions

A healthy Google Ads ROI for Indian businesses sits at 3-5X on ad spend for lead-gen and 4-6X ROAS for e-commerce. True ROI (after management fees and other costs) is usually lower than the dashboard ROAS number — that gap is normal.

ROAS = revenue ÷ ad spend. ROI = (gross profit − ad spend − management fee − other costs) ÷ total cost × 100. ROAS ignores margins and fees; ROI accounts for them, which is why the two numbers rarely match.

Lead value = (average order value × close rate × repeat-purchase multiplier). For a service business with ₹50K AOV, 20% close rate and 1.3× repeat factor, every qualified lead is worth ₹13,000.

Break-even ROAS = 1 ÷ gross margin. A 40% margin business breaks even at 2.5X ROAS. Anything above is profit; below is a loss before you even account for management fees and taxes.

Budget = (revenue target ÷ target ROAS). To hit ₹10L revenue at 4X ROAS you need ₹2.5L ad spend - plus a 10-15% buffer for testing.

Methodology & Sources

How these numbers are sourced, reviewed and kept current

  • First-party data. Benchmarks are aggregated from live Google Ads accounts I personally manage across e-commerce, B2B SaaS, finance, healthcare, real estate and local services - covering ad spend ranges from ₹40K to ₹25L per month.
  • Cross-checked with industry data. Numbers are validated against Google Keyword Planner forecasts, the Google Ads auction insights report, WordStream / Search Engine Land industry benchmarks, and Indian-market surveys where applicable.
  • Reviewed quarterly. Every page in this pricing cluster is reviewed every quarter and after any major Google Ads platform change (bidding strategy update, Performance Max expansion, asset-group changes). Last reviewed 25 June 2026.
  • Authored by a practitioner. Written and maintained by - Senior Google Ads Specialist · 10+ years · Google Ads Certified. Every figure on this page comes from accounts I have personally optimised, not scraped from third-party tools.
  • Transparent assumptions. All ranges assume INR pricing, India targeting, GST-exclusive figures, and a Quality Score of 6+. Variations outside these assumptions are called out inline where they apply.
PRICING CLUSTER

Continue Exploring Google Ads Pricing

A connected cluster of guides covering every angle of Google Ads cost and management pricing in India.